POP ZEBRA DESIGN LLC • info@popzebra.com • (954) 200-5902 • Miami, Florida

EDITORIAL ILLUSTRATION

Creating brand distinction using illustration

CASE:Sanoma and Urheilusanomat 

Using eye-catching illustrations is a great way to set any business apart from its competitors. In this case study, I present how my illustrations were used to differentiate an influential Finnish weekly sports magazine from its competitors.

Sports magazines in general don't use a lot of illustrations and instead rely heavily on editorial photography delivered by international stock photo agencies, but Urheilusanomat had the courage to walk its own unique path.

 

Sanoma is a big consumer media and learning company in Europe. It's the market leader in Finland and it publishes the major newspapers and magazines in the country. I worked for its biggest daily newspaper Ilta-Sanomat and its weekly sports magazine special Urheilusanomat.

During the years I worked for these medias, I created disruptive visuals using distinct illustrations on the covers and in articles.

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Covers

Spreads

more case studies

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CASE: WILD OUTLINE

Branding, jewelry design, web design, copywriting 

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CASE: REBRANDING LAUREA UNIVERSITY

Creating a bold, colorful and appealing brand that staff and students alike embrace.

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WORK FOR NON-PROFITS

COMING SOON!

Various work for organizations

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