POP ZEBRA DESIGN LLC • info@popzebra.com • (954) 200-5902 • Miami, Florida

BRANDING, WEB DESIGN

new brand standards and illustrations

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The HRdirect Smart Apps family provides next-generation HR management solutions to small and medium sized businesses. We set out to completely modernize the Smart Apps brand and create a new library of custom illustrations.

We also designed a new, fresh color palette and implemented the new look on the new sleek and modern web platform.

The project was a joint effort between the Creative and Marketing teams of ComplyRight, Inc, where I was the lead designer and responsible for the creation of the new brand standards, new logos and icons, and new custom illustrations.

Before / After

We wanted to modernize and simplify the Smart Apps logo, color palette and the app icons.

Drag the handle to see the difference between the old brand and the new one.

Old Smart Apps brand New Smart Apps brand

Responsive design

The new website works across all devices.

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ILLUSTRATIONS

I built a new library of custom illustrations for the new Smart Apps brand. The illustrations are used in all marketing efforts across mediums, both in web banners, print ads, brochures, direct mail, emails, postcards, and conference booths.

To see how the illustrations are used across the website, please click the button below:

more case studies

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CASE: WILD OUTLINE

Branding, jewelry design, web design, copywriting 

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EDITORIAL ILLUSTRATION

Creating media brands that stand out with distinctive illustration.

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WORK FOR NON-PROFITS

Various work for organizations and small clients.

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