The HRdirect Smart Apps family provides next-generation HR management solutions to small and medium sized businesses. We set out to completely modernize the Smart Apps brand and create a new library of custom illustrations.
We also designed a new, fresh color palette and implemented the new look on the new sleek and modern web platform.
The project was a joint effort between the Creative and Marketing teams of ComplyRight, Inc, where I was the lead designer and responsible for the creation of the new brand standards, new logos and icons, and new custom illustrations.
