“Content precedes design.
Design in the absence of content is not design, it’s decoration.”
A unique brand you and your clients will love
Let’s play a little game for a second. Imagine you’ve been slacking on your gym routine and you’ve been eating pretty unhealthy stuff too, lately. You’re looking for a health coach to help you get back on track. You stumble upon two coaches in a Facebook group and start by exploring their websites. Now, which one do you hire?
Once her website finally loads, it looks messy, old-fashioned and unprofessional, and you’re having trouble finding the crucial information you’re looking for.
Her website immediately clicks with you, and as you read on about her you start to feel like you already know her and that she has shared your struggles.
Finding the crucial information about her services is easy, and the whole package oozes professionalism but there’s also something underneath all that, that little something extra that makes you tick.
Here's the sad truth
Most designers focus only on the superficial package, and design things that look pretty.
Well, that isn’t really gonna help you.
The thing with branding is... that it’s really about a lot more than fonts and colors. It’s about the essence of your business.
...but I am not "most designers"!
This is my story
It all started about 30 years ago, in a land far far away…
More precisely Finland, and the year was 1986 or so when I was a toddler. As soon as I was able to grab hold of a pen and put it to paper, I considered myself an artist. I was also different from other small girls: wearing dresses was a nightmare, and I never played “home” or anything else overly girly. I was a rebel already at that young age.
In my late teens I decided to make art my career. In a quick pace I got a Bachelor's Degree in Graphic Design, almost a Bachelor's Degree in Art History, a budding career in media and corporate branding, and then I suddenly packed my bags and went on a six-month backpacking trip to Central America, alone. After that trip, I knew I was running from a job that wasn't me, and I wanted to work with something I truly enjoyed and was great at.
Fast forward a couple years and I found myself in South Florida with my two cats and serious confusion about where I was headed. Being in a new environment forced me to look inside and find what it is I truly enjoy doing, and then I started my design agency Pop Zebra.
Throughout my career, one thing kept repeating itself: whatever I was designing, it just didn't look like what other people were doing at that moment. I was always going against trends, and couldn't help but create visuals that were distinct and challenging.
I had always been fighting an internal fight, trying to adapt myself more and become more like other designers. I tried copying what was trendy, and pushed my own unique personality away. The struggle lasted for about a decade and resulted in nothing but great inner torment and feeling like a complete fake.
That’s when a heavy burden was lifted from my shoulders, and everything started to flow.
I was doing what I naturally loved, and working with people who came to me because they liked my style and way of doing things.
As you probably guessed by now, I like to work with misfits, rebels and passionate people who are doing what they do out of love, not necessity or money.
I like to use my gift and expertise to create brands and visuals that help them step into their boss shoes and become revolutionaries in their own niche.
It's time to manifest your passion!
If you’re ready to stir the soup, put on your jet pack and skyrocket your brand into new heights, then schedule your free consulting call below! I only do a few of these life-changing sessions each month, so be sure to book yours now.
When you click the button below, you will be directed to complete a short survey about your business and your current needs. After that, we will send you a link to Petra's calendar so that you can book a slot that's convenient for you.